KNOXVILLE, Tenn. (WATE) — Just a few weeks ahead of the first Dolly Parton-themed travel stop opening, the East Tennessee star is getting ready to launch a new signature coffee brand.
In partnership with Community Coffee, Parton‘s new coffee brand is called “Cup of Ambition,” inspired by her hit song “9 to 5.” Parton reportedly worked with the Saurage family, the family that founded Community Coffee and is in it’s sixth generation, to curate the initial range of offerings, which will include light, medium and dark roasts.
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“I’ve spent a lifetime workin’ 9 to 5, 5 to 9, and every hour in between! It takes a lot of energy to pursue your passion and navigate each day. That’s why I wanted to make a coffee that works just as hard. You know, I begin each morning with a head full of dreams, a notepad full of ideas, and a cup or two of coffee,” Parton said. “Whether you’re chasing dreams, tackling that to-do list, or just enjoying a quiet morning at home, I hope it brings a smile with every sip.”
The new coffee brand was designed to capture the warmth, energy and Southern hospitality that Parton is known for. Community Coffee said Dolly’s Cup of Ambition is designed to fuel dreamers, doers, and anyone pursuing their ambitions one cup at a time.
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“Cup of Ambition” coffee will first be available at Dolly’s Tennessean Travel Stop, the first of which will be opening on June 24 off of Exit 22 on I-65 south of Nashville. Later this year, “Cup of Ambition” is also expected to be available nationwide in ground and K-Cup offerings…