Anyone who has logged into their social media in the last six months has seen the words “high-protein diet” flash across their screen.
Gym influencers and Instagram personalities are emphasizing getting more protein into their diets and the market has followed the trend. Protein-laden sodas, cereals and candy bars have all popped up at the market, begging consumers to take a chance on them.
Even Starbucks has jumped on the trend, introducing protein-laden lattes and other drinks to its menu…