College football’s apparel map got redrawn overnight. Penn State, Georgia Tech, South Carolina and Tennessee are all officially changing apparel brands on Wednesday.
As of midnight, Penn State’s 33-year relationship with Nike has come to an end. The deal with adidas is valued at roughly $300 million over 10 years, sources have told On3. That total includes cash and product considerations along with NIL benefits.
The Nittany Lions immediately become one of the signature brands of adidas’ college sports family. Starting Wednesday, Penn State fans can shop the new adidas gear at adidas, Fanatics, and the campus bookstore…