Connoisseur Media is making a big move in the Bay Area. Starting July 22 at noon, Classic Rock 98.5 K-FOX exits its primary signal after a $2 million license sale.
What We Know: K-Love Inc. is acquiring 94.5 KBAY Gilroy/San Jose, triggering a full-market shuffle. Bay Country 94.5 shifts to the 98.5 KUFX primary signal. Classic Rock K-FOX moves to 98.5 KUFX-HD2 and 99.7 KMVQ-HD3 San Francisco. The transition launches Wednesday, July 22 at 12pm.
What’s at Stake: K-FOX held a strong 5.3 share in San Jose and a 1.9 in San Francisco as of June 2026. Both are meaningful numbers for a station being pushed to HD. Meanwhile, KBAY slipped from a 4.2 to a 3.4 last month in San Jose. Cumulus Media’s 107.7 The Bone remains a direct competitor in both markets…