CR Fitness will bring Crunch 3.0 clubs, and the premium Crunch Select concept, to Arizona as it accelerates its nationwide growth push
One of Crunch Fitness’ top franchisee groups is planning an aggressive expansion into Phoenix, with five clubs already in presale and a goal of opening 20 locations across the region by the end of 2027.
Southwest Fitness Holdings, a subsidiary of CR Fitness Holdings, expects to open its first four Phoenix-area gyms in Ahwatukee, Arcadia, Mesa and Paradise Valley by the end of this year. A fifth location in Peoria’s Arrowhead area is slated to follow in mid-2027…