INDEPENDENT PET RETAILERS know something the big-box stores never will: Community matters. Relationships matter. Trust matters. And every year, Neighborhood Pet Store Day proves just how powerful those connections can be.
The numbers from last year tell the story.
Redemption rates during Neighborhood Pet Store Day were four to five times higher than on a typical weekend, proving that shoppers weren’t simply browsing promotions but were actively engaging, purchasing and discovering new products. Retail sales increased 42% overall, while new or reactivated customer growth climbed 36% at the retailer level and 52% at the brand level…