SONOMA, CA — [JULY 27, 2026] — Mavrique today announced the launch of its inaugural collection: a 2025 Russian River Valley Chardonnay and 2025 Sonoma Coast Pinot Noir.
Available direct-to-consumer nationwide, the new brand emerged from a question its founders couldn’t shake after decades in the wine industry: Why had no one succeeded in creating an alcohol-removed wine that truly captured the character, complexity, and expression of fine wine?
As the non-alcoholic category grew, Huffman and Valois concluded that most producers were solving for the wrong thing. Too often, alcohol-removed wines begin with inexpensive base wines and rely on shortcuts in production, flavor manipulation, or carbonation to compensate for what is lost during dealcoholization. Mavrique was founded on a different belief: start with exceptional wine, then do the hard work required to preserve what makes it special…