- IShowSpeed purchases a Miami-area warehouse for $11 million to use as a content creation studio, following a successful partnership with FIFA generating over 1 billion views during the 2026 World Cup.
IShowSpeed is putting down roots in South Florida, dropping nearly $11 million on a Miami-area warehouse that he plans to use as a content creation studio, according to sources familiar with the deal who spoke to The Real Deal.
The 21-year-old streamer (real name Darren Jason Watkins Jr.) closed on the 26,600-square-foot property near West Little River. Built in 1969 and sitting on 1.8 acres, the industrial building has already been painted entirely black—windows included—giving it an unmistakable look.
The purchase caps off a historic month for Speed. Thanks to a partnership with FIFA, his daily YouTube coverage of the 2026 World Cup generated over 1 billion views. He also performed his single “Champions” at the tournament’s closing ceremony, drawing a record-breaking 32 million views…