Normal Heights Braces For 50,000 Fans As Adams Avenue Street Fair Turns 44

Southern California’s largest free two-day music festival is coming back to Normal Heights, and organizers say this year’s lineup is one of the biggest yet. The 44th annual Adams Avenue Street Fair will spread across 10 city blocks on September 19 and 20 (Saturday and Sunday), with 75 musical acts spread over six stages, 300 exhibitors, carnival rides, beer gardens and festival foods, all open to all ages and free to attend.

The fair is presented by the Adams Avenue Business Association, a nonprofit made up of area businesses and property owners whose mission is to promote and revitalize the Adams Avenue corridor, according to KPBS. Saturday’s hours run from 10 AM to 10 PM, while Sunday wraps earlier, from 10 AM to 6 PM, though KPBS notes that event dates and times are subject to change without notice.

Headliners And Six Stages Of Music

This year’s headlining performers include Masta Ace, Los Fabulocos, The Wild Wild Wets, Bardo, Boostive, Euphoria Brass Band, The Midnight Rivals, Chris Duarte Group, Sue Palmer & Her Motel Swing Orchestra, and Creepxotica, per the KPBS listing. VIP pre-sale beer tickets are available for $21 for four craft beers, and a designated Cool Zone at the fair is sponsored by San Diego Community Power.

Organizers describe the event as Southern California’s largest free two-day music festival, a distinction that has held for years as the fair’s footprint and lineup have grown. The 300 exhibitors on hand will offer what KPBS describes simply as unique offerings, spanning the carnival rides, beer gardens and food vendors that have become fixtures of the weekend.

From A Neon Sign Relighting To A Regional Draw

The Street Fair traces back to 1981, when it began as a modest block gathering to celebrate the repainting and relighting of the historic Normal Heights neon sign that still hangs above Adams Avenue at Felton Street, according to the Adams Avenue Business Association. The event took a major leap in scale in 1992, when it booked national touring acts for the first time, including Mick Taylor, No Doubt, Ann Peebles and the Five Blind Boys of Alabama, with corporate sponsorship from Miller Genuine Draft helping underwrite the talent, as the Los Angeles Times reported at the time. Four decades after its founding, the fair now regularly draws more than 50,000 visitors across its two-day run…

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