Iowa Secretary of Agriculture Mike Naig is inviting fairgoers to get into the “Fair Spirit” Choose Iowa during the 2026 Iowa State Fair, Aug. 13-23 in Des Moines. As an official sponsor of the Iowa State Fair, Choose Iowa will showcase the people, food, agriculture and traditions that make Iowa special through events, activities and experiences across the Fairgrounds.
Choose Iowa, a marketing initiative of the Iowa Department of Agriculture and Land Stewardship, is the state’s signature brand for Iowa grown, Iowa made and Iowa raised food, beverages and agricultural products. Choose Iowa continues to grow, now nearly 360 members statewide representing farms, food and beverage businesses, processors, horticulture and other Iowa entrepreneurs.
“The Iowa State Fair has always been a celebration of the people, food, agriculture, and traditions that make Iowa special, and that makes it a perfect place to experience Choose Iowa,” said Secretary Naig. “As we celebrate America’s 250th birthday, we have an opportunity to honor the generations of farmers who have built and sustained this country while supporting the farmers, entrepreneurs and small businesses who are carrying that spirit forward. Choose Iowa continues to grow as more Iowans take an interest in where their food comes from, who produces it and how they can support farms and businesses in their own communities. Whether you want to learn something new, meet Iowa family farmers, eat local or discover locally grown and made products, there will be plenty of ways to get into the Fair Spirit with Choose Iowa.”…