The Motorcoach Store, a luxury RV distributor based in Bradenton, has begun a new fractional ownership program for those who want the benefits of owning a motorcoach without the full purchase price and operational responsibilities.
“Many of our customers utilize top fractional aviation leaders like NetJets and Flexjet, and they have been clamoring for a similar luxury fractional model in the motorcoach industry,” Bradley Twait, founder and CEO of The Motorcoach Store, says in a statement.
The fractional ownership program is geared toward families, modern business travelers and sports and entertainment, the statement says, noting demand among younger and first-time buyers has grown “exponentially.” To wit, the median age of RV owners fell from 53 years old in 2021 to 49 years old in 2025, with first-time buyers representing 36% of owners, according to the RV Industry Association…