Steckline Communications acquired KWME Wellington from Murfin Media. The deal values Classic Hits 92.7 at $275,000.
What We Know: Steckline Communications closed the purchase of KWME in Wellington, Kansas. The station operates as Classic Hits 92.7 in the Wichita market. KWME joins five other Steckline properties in Wichita: KGHF-FM (99.7 Hank-FM), K273CX/KGHF-HD2 (La Raza 102.5), KGSO/K230BY (1410 Sports), and KQAM (1480 The Big Talker).
What’s at Stake: The purchase wiil strengthen Steckline’s footprint in the Wichita market significantly. Steckline now controls classic hits, country, regional Mexican, sports, and conservative talk formats. This consolidation gives the company greater leverage with local advertisers and programming flexibility. Market dominance positions Steckline to compete more effectively regionally…