Jack in the Box is reimagining how customers enjoy burgers with its latest menu innovation, the Cosmic Cheeseburger platform.
The platform takes familiar and new flavors and puts them into an unexpected format: a stuffed, pressed sandwich with sealed edges. The burger has a circular, saucer-like shape and features a Jack Box imprint.
The burger has a crispy exterior while the inside stays soft, hot, and melty.
According to the company, the equipment used to create the sandwiches was originally designed to make ice cream sandwiches. The team then explored whether it could be adapted for savory menu items…