It was fun while it lasted, My 102.7.
After a big number vaulted it to the top of the Boise radio pack last fall, My 102.7 came back down to Earth in the spring 2026 Nielsen ratings, which recently were released. The hot AC station fell by nearly half — from a 6.4 to a 3.7 share among all listeners 12 and older (“12+”) between 6 a.m. and midnight.
Still, My 102.7 isn’t shedding any tears. That 3.7 was good enough to keep it among the top seven finishers. And it had at least one other reason to celebrate, which we’ll address in a moment…