Experienced Multi-Unit Operator Khalid Mughal to Bring Roy Rogers Back to Lancaster, Harrisburg and Mechanicsburg Markets
The agreement marks a homecoming of sorts for Roy Rogers in a region where the brand has maintained a loyal following. Mughal’s first location is expected to open this fall in Lancaster, Pennsylvania, through the conversion of an existing 1,500-square-foot Jamba/Auntie Anne’s drive-thru at 520 Centerville Rd. The site sits along the busy Route 30 corridor, adjacent to the Dutch Apple Dinner Theatre and Heritage Hotel, with more than 48,000 vehicles passing through the intersection daily.
The Lancaster location will introduce Roy Rogers’ signature menu – USDA choice top round roast beef, burgers and hand-breaded fried chicken – to the area’s westside submarket, along with the brand’s iconic Fixin’s Bar®. The remodeled storefront will feature Roy Rogers’ updated design with a clean, warm and natural aesthetic, plus upgraded guest-facing technology including electronic menu boards, ordering kiosks and digital drive-thru menu boards.
“We could not be happier to bring our top round roast beef, juicy burgers and fresh, hand-breaded fried chicken back to the Lancaster market,” said Jim Plamondon, Co-President of Roy Rogers Restaurants. “Roy’s legacy fans will be thrilled to see the iconic Fixin’s Bar® and use our signature sauces to customize their favorite sandwiches. New guests will be pleased with our diverse menu and quality beef, burgers and chicken you can’t find anywhere else.”…