In the spirit of sharing
SCHENECTADY —Adirondack Theatre Festival and Proctors Collaborative have entered into a three-year agreement to expand shared services and explore future partnerships.
According to a statement issued by Proctors, the collaboration aims to enhance both organizations’ creative and administrative resources to support the theater community in the Capital Region.
For the past three seasons, Proctors Collaborative has provided set construction and marketing services to ATF on a fee basis, while cross-marketing efforts have been ongoing for over five years. These initiatives have prompted discussions on the future of locally produced professional theater and the opportunities for collaboration with Capital Repertory Theatre, an affiliate of Proctors Collaborative.
The agreement is formalized through a memorandum of understanding, focusing on how ATF, Proctors Collaborative, and theREP can work together to ensure sustainable operations for the larger community. Theaters across the U.S. continue to face challenges, particularly in the wake of the COVID-19 pandemic.