CDTA buses traversing the Capital Region now bare marquees reminding riders that fares are required. As WAMC’s Capital Region Bureau Chief Dave Lucas reports, it’s part of a new public awareness campaign aimed at increasing fare compliance and comes as other regional transit systems consider how to approach payment.
“Respect the Ride, Pay your Fare” is a reminder to riders that paying the bus fare isn’t just a requirement, it’s a way to respect the bus driver, fellow travelers, and the community.
CDTA CEO Frank Annicaro says the new public relations campaign was initiated in response to increased reports of fare evasion from both bus operators and customers…