October 22, 2026 // Franchising.com // ALBUQUERQUE, N.M.– Swig has signed a multi-unit franchise agreement with experienced multi-unit franchisees Heather Berry and Brock Stokes to bring the brand to New Mexico. The 14-unit deal will accelerate Swig’s growth in the Southwest and introduce its highly customizable drink experience to new communities, including Albuquerque, El Paso and Santa Fe. Heather and Brock plan to open their first location by summer 2027, further advancing Swig’s nationwide franchise growth.
The sibling duo brings nearly a decade of franchise experience to Swig, pairing an established track record as multi-unit operators with a longstanding connection to the brand as customers. After watching Swig grow and experiencing the brand firsthand, Heather and Brock saw an opportunity to bring a concept they had long admired into a new market. The agreement will also bring the family together as business partners, with Heather’s daughters, Olivia and Emma, joining her and Brock as they build Swig’s presence across New Mexico.
“Swig was a brand we knew and loved long before we ever considered becoming franchisees,” said Heather Berry. “As operators, we’ve learned to look for concepts that have a strong identity, an experience that customers genuinely connect with, and a model that can support multi-unit growth. Swig checked all those boxes for us. The opportunity to build this business alongside our family and introduce the brand to communities throughout the region made this a natural next step.”…