Experienced multi-unit franchisees Heather Berry and Brock Stokes signed a 14-unit deal to bring Swig to New Mexico, with locations planned for Albuquerque, El Paso, and Santa Fe. They plan to open their first location by summer 2027.
The sibling duo brings nearly a decade of franchise experience to Swig, pairing an established track record as multi-unit operators with a longstanding connection to the brand as customers. After watching Swig grow and experiencing the brand firsthand, Berry and Stokes saw an opportunity to bring a concept they had long admired into a new market. The agreement will also bring the family together as business partners, with Berry’s daughters, Olivia and Emma, joining her and Stokes as they build Swig’s presence across New Mexico.
“Swig was a brand we knew and loved long before we ever considered becoming franchisees,” Berry said. “As operators, we’ve learned to look for concepts that have a strong identity, an experience that customers genuinely connect with, and a model that can support multi-unit growth. Swig checked all those boxes for us. The opportunity to build this business alongside our family and introduce the brand to communities throughout the region made this a natural next step.”…