(STACKER) – Humans are creatures of habit. We tend to stick to our morning routines, rewatch movies we’ve seen time and time again, and hit up the same tried-and-true restaurants when going out for a meal. In fact, 35% of Americans said they rarely, if ever, try a new restaurant they haven’t been to before, and 5% say they never do, according to a survey of more than 2,600 diners from TouchBistro.
But those numbers look quite different when you focus on younger generations—56% of Gen Zers and 47% of millennials in the U.S. say they visit new restaurants once a month or more. When it comes to deciding which new restaurant to try, younger generations are also more likely to rely on online reviews, through sites like Yelp or Google or from social media. The TouchBistro survey found that 71% of Gen Zers and 72% of millennials have opted to try a new restaurant solely because of favorable reviews online.
Some of the best restaurants in your neck of the woods might be those established spots that customers have been visiting for decades, but some may be brand new. More than 10,000 new restaurants opened in 2023 , up 5.7% from 2022, according to a report from BentoBox. The states that saw the most new restaurants open up in 2023 were Florida, Texas, California, North Carolina, and Pennsylvania, but new locales are popping up all over the U.S.