City Councilors on Monday, Oct. 20, urged the Keller administration to rethink its plan to rebrand the under-renovation Juniper Flats senior apartments after signage with the “Juniper Flats” project name was already installed.
During the City Council’s question-and-answer period, District 9 City Councilor Renée Grout said the new name could make the permanent affordable housing complex sound like a temporary shelter and might discourage seniors from applying.
“If you change the name to Gateway Seniors, that sounds like a shelter and it’s not a shelter,” Grout said during Monday’s City Council question-and-answer period. “It’s an affordable housing apartment complex where these residents will be living with a lease.”…