EMERYVILLE, CA – Grocery Outlet Holding Corp., a high-growth, extreme value retailer of quality, name-brand consumables and fresh products, announced the upcoming opening of its store in Falls Church, Virginia. This store opening, slated for Feb. 12, 2026, will mark Grocery Outlet’s official entrance into Virginia and kick off a series of openings across the state.
The Virginia launch represents a key milestone in Grocery Outlet’s disciplined, long-term growth strategy, reinforcing the Company’s commitment to bringing Xtreme Value™ to new communities. Grocery Outlet is proud to be able to offer community members products at prices 40% to 70% below those of conventional retailers, especially in areas that had been or would otherwise be considered food deserts. Virginia customers will also enjoy unbeatable deals on a wide selection of premium wines.
“Extreme Value is coming to Virginia!” said Jason Potter, Chief Executive Officer of Grocery Outlet, in the recent release. “We are thrilled to open our first Grocery Outlet store in Falls Church and give shoppers the best of both worlds: unbeatable treasure-hunt deals on unique finds and significant savings on everyday grocery essentials. This is all part of our commitment to helping families stretch their budgets without sacrificing quality. We’re excited to continue that commitment in Virginia.”…