Grocery Outlet is on a mission to spruce up its store fleet and round out its assortment for a fuller grocery shop. Its newest store showcases the discounter’s efforts while maintaining its reputation for a treasure-hunt shopping experience.
Last week, Grocery Outlet arrived in Virginia with the opening of a store in Falls Church, a city in the greater Washington, D.C., area. The discounter has more than 560 locations across the country and plans to remodel existing stores, as well as open new locations, under a refreshed format that puts produce closer to the front entrance.
As Grocery Outlet fine-tunes its store design and expands its presence in new and existing markets, the discount chain — as evidenced by the newly opened location — is making its value proposition crystal clear to consumers…