Chaar, a local, family-owned business offering pet food and supplies, professional grooming services, and a distinctive assortment of hiking, cowboy, and work boots with quality apparel to match, is celebrating its 25th anniversary with a look back on how it not only survived but grew amid the rise of big box chains and massive e-commerce platforms. The business is also marking the milestone with giveaways, planned for every day in November at each of its four Lehigh Valley stores.
Chaar originated in 2001 as Chaar Saddlery, offering primarily horseback-riding tack and apparel out of a small warehouse.
In 2004, it expanded its product lineup to include pet food and supplies as well as fashions inspired by the American West when it moved into its anchor store on Airport Road in Allentown.
Today, the company has grown to include four locations – its anchor store and three satellite stores on Mill Creek Road in Lower Macungie Township, Route 378 in Lower Saucon Township and Town Center Boulevard in Forks Township…