Burlington Stores Inc. is expanding its Pennsylvania presence with a new location opening this fall at the South Mall in Allentown, marking the retailer’s 40th store in the state.
The new store will occupy the former Stein Mart space in the Lehigh Street mall. It will feature Burlington’s reimagined store layout and updated “Deals. Brands. WOW!” logo, part of the company’s broader initiative to enhance customer shopping experience that includes reorganized aisles and bold signage designed to improve store navigation.
Burlington is known for providing brand-name merchandise at up to 60% off other retailers’ prices…