ALLENTOWN, Pa. — Visitors to downtown Allentown now will be greeted by helpful faces as they start their adventures.
The Downtown Allentown Alliance, a nonprofit formed this year to build on the success downtown Allentown has achieved over the past decade, launched a hospitality ambassador program and hired a veteran operations manager to oversee it.
The DAA launched the program, meant to create a visible and accessible presence in the heart of downtown, at a news conference Friday at its Two City Center location on Hamilton Street…