Church Tech Giant Ditches Knoxville, Plants Its Flag In Milton

Ministry Brands, the church software and payments firm that works with tens of thousands of congregations and nonprofits, is packing up its headquarters from Knoxville and setting up shop in Milton in metro Atlanta. The company plans to open a new 6,200-square-foot office at One Deerfield Centre on June 23 and says it will keep operations running in Tennessee while it builds out a larger Atlanta team.

As reported by The Atlanta Journal-Constitution, Ministry Brands has been based in Knoxville since its founding and will keep a presence there. CEO Chris Bacon told the paper, “At some point, it became obvious that we’re all driving three hours to get to Knoxville … so it just made sense.” He framed the shift as a practical response to the company’s growing cluster of executive and technical talent in metro Atlanta.

Why Atlanta?

Atlanta’s long-standing reputation as a payments hub, often nicknamed “Transaction Alley,” is a big draw for companies that move large volumes of digital dollars and need specialized fintech talent. According to Georgia.org, the region’s deep fintech ecosystem and talent pipeline have turned metro Atlanta into a go-to base for firms that handle payments at scale.

New Office, New Jobs, Tight Timeline

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