Sierra, the outdoor-focused off-price brand from The TJX Companies, is rolling into Buford this week with a sizable new storefront and plenty of discount gear in tow. The company’s latest shop opens Saturday, April 25, 2026, at the Marketplace at Mill Creek, next to the Mall of Georgia, marking Sierra’s third location in the metro‑Atlanta area and bringing new full‑ and part‑time jobs to Gwinnett County.
Grand opening plans and community tie‑ins
Doors officially open after an 8 a.m. ribbon‑cutting on opening day, and Sierra is planning to make the early wake‑up worth it. Shoppers can expect Sierra‑branded giveaways and a hang‑tag scavenger hunt that hides gift cards throughout the store. The brand is also pledging a $10,000 donation to a local Buford charity and is actively hiring for both full‑ and part‑time positions. Once the crowds get inside, they will find gear for hiking, running and everyday movement at prices between 20% and 60% off typical department and specialty…..