AMARILLO, Texas (KFDA) – Six Amarillo restaurants have been selected to participate in the 2025 Ultimate Beef Trail, a statewide culinary tourism campaign launched by Beef Loving Texans.
The campaign features a free digital passport that encourages Texans to explore some of the state’s top beef dishes while earning rewards. Participants can check in at restaurants across Texas, collect points, and redeem them for prizes.
New this year, the campaign includes regional culinary routes — including the Panhandle Country Fried Steak Quest, which features the following Amarillo spots:
- X-Steakhouse
- Public House
- Smokey Joe’s
- Green Chili Willy’s
- Dyer’s Bar-B-Que
- Youngblood’s Cafe
“The Ultimate Beef Trail is back, now with new regional passes that highlight the delicious and diverse flavors and beef culture across Texas,” said Rachel Chou, director of consumer marketing for Beef Loving Texans. “It’s more than a meal; it’s a road trip worth taking.”…