Amarillo, Texas-based Affiliated Foods Inc. is investing in forward-thinking technology to enhance the shopping experience for consumers and improve operational efficiency for its retail members.
Among the most visible innovations is the implementation of digital video rails in member stores – a project led by Josh Silvia, AFI’s network and PC manager.
Vusion v-rails is a program of putting video rails on the shelves at end cap displays in AFI member stores.
“We’ve made a program available to our customers that they can get these installed on location and then digital content is created monthly for the products that are selling that month,” Silvia said…