I’ll never forget the first time I drove through Amarillo, Texas, and saw that massive cowboy sign pointing toward The Big Texan Steak Ranch.
My stomach was growling, and someone told me about this legendary Route 66 steakhouse where people attempt to devour a 72-ounce steak the size of a small pillow.
What I didn’t know then was the incredible journey The Big Texan took from a humble roadside diner to becoming one of the most famous restaurants in all of Texas—with a story as rich and flavorful as the beef they serve.
A Texas Legend Born On Route 66
Back in 1960, a man named R.J. Lee opened a small restaurant along the famous Route 66 highway. Travelers heading west needed a place to rest, refuel, and grab a decent meal before continuing their journey. What started as a modest operation quickly became known for serving massive portions of quality beef…