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After years without the brand, Long John Silver’s is back in Amarillo. The Bell Street comeback launched August 1, 2025, and local reports documented opening‑weekend gridlock: heavy crowds and long drive‑thru lines. Residents who’ve missed the chain’s fried‑seafood staples are testing the waters again—and watching how this return reshapes the city’s fast‑casual scene.
What changed to bring it back? State records show a $400,000 renovation converting the former Mr. Noodles/Arby’s at 4406 S. Bell into the new LJS. The owner of record is Splash Foods LLC of Tulsa, with Denis Schoenhofer listed as contact; Texas licensing files show the inspection complete, and local coverage identifies Splash as the Amarillo franchise operator…