From Tocumbo to 34th & Osage: Parad‑Ice brings a five‑generation paleta craft to Amarillo

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Amarillo’s southeast side just picked up a new sweet spot. Led by owner Juan Carlos Solorio, Parad-Ice quietly opened October 22, 2025 at 3429 S. Osage St., bringing a five‑generation paleta legacy to the 34th & Osage corridor.

Set in a 2023-built, 3,600‑square‑foot retail building, Parad-Ice anchors a small strip at SE 34th & Osage alongside La Bella Pizza, Great Clips and M&R Liquor. Real‑estate listings show first‑generation suites still leasing, on a corridor that sees more than 32,000 cars per day—positioning the shop to capture both quick stops and neighborhood foot traffic…

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