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Opportunities abound for women who wish to become owners in senior living and care, thanks to demographic factors and impending retirements.
During a June 24 webinar as part of the McKnight’s Women in Business Boot Camp, three women professionals with decades of combined industry experience outlined tips for breaking into ownership, potential financing options and ways novice buyers may be able to execute successful deals in the current environment. Kim Marselas of McKnight’s Long-Term Care News moderated the discussion.
Baby boomer growth
The panelists — Andrea Cohen, founder and former CEO of Waltham, MA-based HouseWorks, a private home care company, and a 2026 McKnight’s Pinnacle Award winner in the Agent of Change category; Talya Nevo-Hacohen, former chief investment officer for Tustin, CA-based real estate investment trust Sabra Health Care REIT; and Laca Wong-Hammond, managing director and head of mergers and acquisitions for New York-based commercial real estate financing company Lument — agreed that demographic tailwinds will continue to drive growth in the need for aging services in the coming years. The aging baby boomer population is demanding various senior living options and individualized home-based care choices, according to Nevo-Hacohen…