Southe, a boutique offering clothing, home goods, and personalized gifts, is preparing to open a new location in Costa Mesa, according to owner and founder Halleigh Hill. The store will debut on 333 E 17th Street in late August.
Hill said the new store follows a transition from a previous boutique she operated with a business partner. After her partner retired, Hill decided to continue the business independently, using the remaining year on the boutique’s lease to remodel and rebrand the space. The store was redesigned to create what she describes as an elevated shopping experience for existing customers.
According to Hill, Southe will carry clothing and accessories featuring current styles, along with home pieces and gifts that can be personalized. “That’s Southe: the latest looks, home pieces I’d actually want in my own space, and gifts you can personalize with gold stamping. All at prices that feel attainable”…