The state has matched fruit and vegetable purchases at farmers markets for low-income residents for seven years. That may soon end. The backstory: Market Match, an innovative state program, matches dollar-for-dollar CalFresh spending at farmers markets and farm stands. In early January, Gov. Gavin Newsom announced plans to cut approximately $37.8 billion dollars in the 2024-2025 state budget, including $33.2 million of Market Match’s $35 million budget – effectively eliminating the program.