Reggie Bush lawsuit accuses USC, Pac-12, NCAA of profiting from his NIL ‘without compensating Bush one penny’

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Former USC running back Reggie Bush is suing the school, the Pac-12 and the NCAA over lost name, image and likeness compensation he alleges he lost. (Wally Skalij / Los Angeles Times)

Heisman Trophy winner Reggie Bush has filed a lawsuit against USC, the Pac-12 Conference and the NCAA seeking compensation for their use of his name, image and likeness while he was a star collegiate running back decades ago and years after he left the Trojans.

Reggie Bush received all the accolades a college football athlete could receive during his three years playing football at USC,” a lawsuit filed by Bush’s attorneys Monday in Los Angeles County Superior Court states. “And while Bush received the accolades, Defendants, NCAA, USC, and the Pac-12 Conference received all the money,

“Millions upon millions of dollars of money, all derived directly from Reggie Bush’s name, image and likeness. To this day, all Defendants continue to profit from Reggie Bush’s name, image, and likeness without compensating Bush one penny.”

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