The Long Beach City Council on Tuesday approved paying up to $859,625 to build a signature sign outside the Long Beach Airport.
When it’s finished, 12-foot-tall letters illuminated by internal LEDs at night will spell out “Fly LONG BEACH” along the airport’s eastern edge. It will be on Lakewood Boulevard, just south of Spring Street — right before Lakewood enters the tunnel under the runway.
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“The sign’s location at a visible focal point within the greater Airport complex will embody the City brand and it will provide travelers with a branded sense of arrival at both the Long Beach Airport and the City,” according to a report from Airport Director Cynthia Guidry.
Construction is expected to start in September and wrap up about seven months later, Guidry’s report said.
In recent years, the city has been constructing signs like this as it tries to reinforce its brand at major entry points…