Korean food floods every corner of Southern California, but actual Korean burgers? That just changed. Lotteria’s grand opening on August 11 drew crowds to Fullerton, where the cartoon burger mascot with googly eyes marked Korea’s most beloved fast-food chain finally hitting American soil.
Founded in 1972 with over 1,300 locations across Asia, this isn’t some trendy fusion concept—it’s the McDonald’s of South Korea, complete with drive-thru efficiency and family-friendly chaos. The bulgogi burger justifies the hype, featuring a bulgogi-seasoned beef patty layered with house-made bulgogi sauce, crisp lettuce, and onions on toasted sesame buns.
At $6.49 for a single or $12.77 for a combo, pricing stays competitive with SoCal’s brutal fast-food market. The Deluxe version adds marinated bulgogi slices for maximum Korean comfort food nostalgia, delivering the authentic taste that generations of Korean families know by heart.
Rice Buns and Gochujang Enter the Chat
Beyond bulgogi, Lotteria’s menu reads like Korean street food translated through American fast-food logic.…