Pedro Rivera started out taking photos and selling cassettes in Huntington Park, California. He dreamed of becoming a singer, and although he achieved that dream, destiny led him to make his mark in the music industry in a different way: by discovering talents who were just starting out and needed exposure. That was the case for four aspiring artists who would go on to become major stars in regional Mexican music: Chalino Sánchez, Valentín Elizalde, and two of his children, Lupillo and Jenni Rivera.
Chalino Sánchez y Los Tucanes de Tijuana por fin juntos en versión de ‘Rigo Campos’: ‘La tecnología logró [unirnos]’
Mr. Pedro had the idea of recording them with local bands by renting a studio. This is how Cintas Acuario was born in the late 1980s — a label that, without any formal facilities, gained a reputation thanks to its founder’s knack for promoting and marketing his artists’ music by distributing it to small shops in the area and in Tijuana, across the Mexican border…