Upon stepping through the golden-decaled doors and frosted glass windows of Dirtbags California, the Long Beach motorcycle custom shop immediately makes its presence known.
The space is meticulously designed to impress, with a custom floor tie-dyed in black, grey and burnt orange, mirroring the bold yet elegant nature of the bikes surrounding the showroom.
Overhead, three projector screens loop footage of shop owner Mikey Loco riding some of the shop’s most iconic builds. Below them, gold racks display branded T-shirts and sweatshirts. In one corner, blue street signs reading Long Beach Boulevard and 31st Street hang overhead…