The Brief
- Two Southern California teenagers are working to reshape the narrative around e-bikes by promoting responsibility, community and positive culture among young riders.
- Fourteen-year-old Tito Martinez founded the streetwear brand Star Line World and uses his platform to encourage safer riding and accountability.
- In Anaheim, Damian Moreno runs E-Bikes Plug, creating a space where young riders can connect, ride together and build real-world friendships.
E-bikes have often been linked to reckless riding and safety concerns across Southern California. But two local teenagers are working to change that narrative — turning their passion into purpose, business and community.
At just 14 years old, Tito Martinez is the founder of Star Line World, a fast-growing streetwear brand rooted in the e-bike community. But his journey didn’t start with a business plan — it started with a love for riding and a desire to be outside with friends.
“I started from nothing. I didn’t even have a bike,” Martinez said.…