Alaska gets sold to you as salmon, halibut, and crab legs. Nobody puts the burger on the brochure.
That is a marketing oversight of the highest order. One Anchorage spot has been grilling since the sixties, and the line out the door suggests people are fine with the arrangement.
The burgers arrive plain, which sounds like a flaw until you understand the system. You dress them yourself at the condiment bar, exactly how you want them…