RealTruck, an Ann Arbor-based off-road aftermarket product provider, is partnering with Rack Attack, a Canadian aftermarket accessories retailer, to install store-in-store retail shops in all 45 Rack Attack locations across North America.
The first in-store shop opened at Rack Attack’s Orange County store in Tustin, Calif. Since then, all 31 other U.S. locations have been opened. There are no Rack Attack locations in Michigan.
“This partnership represents an exciting new chapter for RealTruck, allowing us to showcase our industry-leading truck accessories in an exclusive consumer experience inside Rack Attack’s retail locations,” says Travis Shirley, senior vice president of sales at RealTruck…