Ohio State’s trademark challenge over an Ann Arbor bar’s beer, named “Buckeye Tears,” can only work if the university sells its own brand of beer.
That is among the arguments filed on behalf of the Michigan bar, known as The Brown Jug, by a pair of attorneys who say they’re proud to offer their services free of charge.
The Brown Jug applied on Aug. 19, 2024 to trademark Buckeye Tears for beer and liquor. The university filed opposition documents Aug. 27 with the U.S. Patent and Trademark Office, arguing the name could confuse consumers into thinking Ohio State endorsed the product or was connected to it, per prior Lantern reporting…