Georgella Muirhead talks PR, legacy and 98Forward

Georgella Muirhead never planned to become one of Michigan’s most influential communications leaders. She stumbled into public relations by accident, needing a college job and finding one at the front desk of Ann Arbor’s communications department.

Nearly five decades later, the pioneering executive is closing out an extraordinary career that reshaped Detroit’s civic storytelling and built Michigan’s largest Black woman-owned PR firm. As she prepares to retire at the end of 2025, Muirhead reflects on the mentors who believed in her, the bold campaigns that restored hope to overlooked neighborhoods, and the legacy she’s leaving for the next generation of communicators.

When you look back to the very beginning, what first drew you into public service and communications?

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