The University of Michigan is considering awarding a single-source beverage contract for the first time in two decades. The companies under consideration include Coca-Cola, Pepsi, Red Bull or Keurig Dr Pepper. The agreement would grant the company the sole right to sell, serve and advertise its products in locations including dining facilities and events across UM-Ann Arbor, UM-Flint, UM-Dearborn and Michigan Medicine.
In an email to The Michigan Daily, Tally Thrasher, assistant vice president and chief procurement officer, described the selection process that led to the shortlist of companies under consideration, which included market evaluation and a Request for Proposal.
“Coca-Cola, Keurig Dr Pepper, Red Bull, and Pepsi were selected after a detailed and methodical evaluation process that included, among other things, an RFP, information from our peer institutions, market share, product selection, financial proposal, and their commitment to sustainability and customer service,” Thrasher wrote…