Rita’s Italian Ice & Frozen Custard will open its doors July 1 in North Richland Hills, marking the beginning of an expansion across North Texas, according to a press release.
The shop, located at 8900 N Tarrant Pkwy, is the first of four year-round drive-thru locations the brand plans to open across the Dallas-Fort Worth area. Additional shops in Flower Mound, Carrollton and Farmers Branch are slated to follow later this year.
Celebrations begin June 30 with a Scoop-er Cutting Ceremony at 2 p.m. in partnership with the local chamber of commerce, where local officials and the franchisee team will participate in a ceremonial first scoop of Italian Ice. On July 1 at 12 noon, the location will officially open to the public, with the first 50 guests in line receiving a Rita’s gift bag containing brand merchandise. Twenty of the bags will include golden tickets redeemable for free Italian Ice or Frozen Custard for a week…