The East Coast Frozen Treat Chain Making Its North Texas Debut

Rita’s Italian Ice & Frozen Custard is opening its first drive-thru location in the Dallas-Fort Worth area on July 1, 2026. The North Richland Hills location is the first of four Rita’s stores planned across the DFW area. The grand opening includes gift bags, free treats, and prize giveaways for early guests.

Rita’s Opens New Store at North Richland Hills

Located at 8900 N Tarrant Pkwy, the new dessert shop is the first of four planned year-round drive-thru locations. The expansion will bring Rita’s signature frozen treats and local job opportunities to the area.

Additional stores are expected to follow later this year in Flower Mound, Carrollton, and Farmers Branch. The first 50 guests in line will receive Rita’s gift bag with brand-inspired merchandise.

Ten of the bags contain golden tickets redeemable for free Italian Ice for a week. Another 10 bags contain tickets redeemable for free Frozen Custard for a week…

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