Univision has split its Dallas-Fort Worth Spanish Rhythmic simulcast. KAMV Benbrook launched Spanish AC “Amor 107.1” at 11:55 a.m. this morning.
What We Know: The station ended the “Latino Mix” simulcast after an all-weekend stunt loop of Emmanuel Cortes’ “Amor.” KAMV obtained new call letters, replacing KQBU-FM’s previous designation. This Spanish AC format resurrects a brand that operated on 107.1 during the early 2000s. Simultaneously, Latino Mix continues exclusively on 107.9 KDXX in Lewisville/Dallas.
What’s at Stake: The former simulcast reached 1.8 in June Nielsen ratings, climbing from 1.4 the prior period. Yet the 107.1 signal only penetrates portions of Fort Worth due to its deep western rim-shot location. This geographic constraint limits KAMV’s competitive reach across the broader DFW market. Ultimately, Univision bets that Spanish AC performs better than the previous simulcast arrangement…